This is Your Brain on Advertising
Magnetic Resonance Imaging (MRI) is normally used to diagnose injuries or diseases. However, the Wall Street Journal recently reported on the first-ever use of MRI technology to better understand brand recognition. When showing various logos to study participants hooked up to MRI machines, the logos of well-known brands generated more activity in the part of the brain associated with positive emotions than lesser-known brands.
Matt's View
The study simply confirmed what marketers have known for a long time: an important key to moving prospective buyers to action is making an emotional connection with their advertising. We can use the same approach in the pursuit of our financial goals. Want to build savings? Get a clear, compelling picture in your mind about the purpose of your savings--whether it's to buy a new house or help send your kids to college. With so many emotionally charged advertising messages coming our way every day, it's important that we view our goals with an even greater sense of excitement.
Managing Money by The Book
- "Be joyful in hope, patient in affliction, faithful in prayer." - Romans 12:12
Recommended Resources
- Alexander, Who Used to Be Rich Last Sunday
- Last Sunday, Alexander was rich. His grandparents had given him a dollar. But when there's gum, and toys, and other temptations all around, it isn't easy for a young child hang onto a dollar. This classic story (first published in...…Read the rest
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