Making a Difference Grain By Grain
A new web site is redefining the fight against hunger--literally. Part word game, part poverty awareness builder, FreeRice.com is all about getting food to those who need it most. Go to the site and you'll be greeted with a word quiz. Choose the word's correct definition and you just helped send 10 grains of rice to people who don't have enough to eat. As reported on CBSnews.com, it works like this: sponsors, whose ads appear on the site, pay for the rice; all you have to do is visit the site, play the game, and with each correct answer the cost of 10 grains of rice is given to the United Nations World Food Program (WFP). How much good can be done 10 grains of rice at a time? The site's first check to the WFP was for $100,000. That's enough to feed 500,000 people for a day.
Matt's View
A natural audience for this site is schools. While it's right to be cautious about allowing marketers into the classroom, FreeRice.com has much more upside than downside. It's a creative way to teach kids about vocabulary and poverty, while providing direct aid to the hungry.
This article filed in: Poverty/Hunger
Managing Money by The Book
- "Therefore everyone who hears these words of mine and puts them into practice is like a wise man who built his house on the rock. The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock." - Matthew 7:24-25
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